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Our Privacy Policy

At Leadde, we are committed to upholding strong privacy protections for our customers, users, and website visitors. This Privacy Notice ("Notice") outlines how we collect, use, and safeguard the information you provide to us, as well as your privacy rights and choices.

This Notice applies to the data processing activities of Leadde and its affiliated entities in connection with the Leadde Services and Leadde websites (such as Leadde.ai) (collectively, our "Services"). It does not apply to any third-party applications or software integrated with the Services ("Third-Party Services"), or to the privacy practices of any other third-party products, services, or businesses. Unless otherwise defined, capitalized terms in this Notice have the same meaning as in our Terms of Service.

About Us

Leadde acts as the data controller for the Services described in this Notice.

However, for certain activities outlined herein, if you access our Services on behalf of your organization and your organization holds an enterprise account with us, Leadde will act as a data processor. In such cases, your organization is the data controller. For information about how to exercise your rights and the legal basis for processing your personal data in this context, please refer to your organization's privacy notice.

What Types of Personal Data Do We Process?

A) Information You Provide When Interacting with Our Services

  • Registration Data: When you register for our Services, you are required to provide your email address, password, and username. This information is necessary to enable access to and use of our Services.
  • Additional Information You Choose to Share: You may voluntarily provide further information, including personal data, when contacting us, submitting feedback, or otherwise communicating with us. The decision to share such information is entirely yours, and our processing of this data will be based on your consent.
  • Service Provider and Contributor Information: If we engage you to provide services to Leadde, we may collect your name, contact details, and invoicing information. Additionally, if you are engaged to create stock avatars or participate in training data collection, you will be asked to provide images and/or audio recordings of your likeness and voice.

B) Content You or Third Parties Upload to Our Services

  • Your image or other personal data may be included in any content (e.g., training materials) uploaded to our Services by you or others.

C) Information We Automatically Collect When You Use Our Services

  • Technical Data: Like most websites and online services, we automatically collect and store certain information in log files when you interact with our Services. This includes:
    • Internet Protocol (IP) address
    • Full web page URLs and referring websites
    • Browser type, device type, and operating system
    • Geolocation data
    • Diagnostic data (e.g., crash logs, launch times, hang rates, energy usage)
    • Unique device or browser identifiers (including cookie IDs)
  • Usage Data: We collect data about how you interact with our Services, including:
    • Browsing activity on our website
    • Interaction with our emails
    • Engagement with personalized content, insights, and advertising
    • Page views, user events, session start and end times
    • Clicks on and views of our advertisements
    • Advertising identifiers (such as IDFA for iOS or AAID for Android)

We may use cookies and other tracking technologies to collect this information. For more details, please refer to our Cookie Notice.

D) Information We Receive from Third Parties

  • Partners: We receive information about you from third-party partners, such as advertising partners and data enrichment providers. This may include unique identifiers and profiles reflecting your interests and characteristics, derived from your activity on our Services and other platforms using our partners' technologies.

Why We Process Your Data and Our Legal Basis

We process your personal data for a variety of purposes, depending on how you use our Services and any preferences you have shared with us. The specific legal basis for processing depends on the context and purpose. Below is an overview of how we use your data and the applicable legal grounds.

  • Provision of Our Services: We use your personal data to deliver the Services you access, such as when you upload voice, image, or video content to create digital avatars. This processing is necessary for the performance of a contract with individual users. For business users, we may rely on our legitimate interests in providing and operating the Service.
  • Billing and Account Management: We process personal data—such as financial and contact information—for billing, transaction processing, and account administration. This includes sending invoices, purchase confirmations, and enabling secure login (e.g., using your email address for authentication).
  • Service Communications: We send essential administrative messages, including service updates, security alerts, and legal notices, to the email address you provide. These communications are critical to the operation of the Service and cannot be opted out of.
  • Marketing and Sales Outreach: With your prior consent, we may use your email address or other contact details to send promotional materials about our products and services. You may withdraw this consent at any time by contacting us (see "Contact Us" section).
  • Insights and Analytics: We use technical and usage data (e.g., page views, session duration, device information) to understand how users interact with our website, measure performance, and improve our Services.
  • Feedback Collection and Service Improvement: We collect and analyze user feedback to identify areas for improvement and enhance the quality of our Services.
  • Personalisation: To enhance your experience, we use technical and usage data to personalize content, features, and recommendations within our Services.
  • Data Enhancement and Management: We may use your technical and usage data, along with data from third-party suppliers, to enrich existing customer and user profiles, perform data cleansing and updating, and segment users for targeted engagement.
  • Security and Fraud Prevention: We process personal data to protect your account, verify identities, detect suspicious or fraudulent activity, and enforce compliance with our Terms of Service and Acceptable Use Policy.
  • Protecting Our Legal Rights and Business Interests: We may use your information when required by law or when necessary to protect our legal rights, defend against claims, comply with regulatory obligations, conduct audits, or in connection with corporate transactions such as mergers, acquisitions, or asset sales.

How Long Do We Retain Your Data?

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, as described in this Notice (for example, to provide our Services, manage your account, or comply with legal obligations).

In some cases, we may be required by law to retain your data for a longer period—such as for tax, accounting, regulatory, or legal compliance purposes. Where applicable, we will retain your data in accordance with these requirements.

Once we no longer have a legitimate business need or legal obligation to process your personal data, we will securely delete or anonymize it in line with our internal data retention and deletion policies.

Third Parties With Whom We Share Your Data

We may share your personal data with our Affiliates and third parties under specific circumstances. Any such sharing is conducted in compliance with applicable data protection laws and this Notice, and only to the extent necessary. These circumstances include:

  • Legal Compliance and Regulatory Obligations: We may disclose your personal data if required by law or in response to valid legal requests, such as from law enforcement, judicial authorities, or government agencies.
  • Third-Party Service Providers and Business Partners: We engage Leadde Affiliates and third-party service providers to support the operation and delivery of our Services. These partners act as data processors or, where applicable, independent controllers or joint controllers.
  • Professional Advisors: We may share your data with professional advisors such as lawyers, accountants, auditors, insurers, and financial institutions.

Data Transfers

Our Services are hosted in Japan. If you access our website or Services from a region outside Japan—particularly from jurisdictions with data protection laws different from those in Japan—your personal data will be transferred to and processed in Japan.

By using our Services, you acknowledge and consent to the transfer of your personal data to Japan and potentially to other countries where we or our service providers operate.

For UK and EEA Residents, we ensure appropriate safeguards are in place, including Adequacy Decisions and Contractual Safeguards such as Standard Contractual Clauses (SCCs).

How Do We Protect Your Data?

We take the security of your personal data seriously and implement a range of technical and organizational measures designed to protect it from unauthorized access, disclosure, alteration, or destruction.

Your account is protected by your chosen password. We strongly encourage you to choose a strong, unique password and to never share it with anyone.

To safeguard your data, we employ industry-standard security technologies and practices, including:

  • Encryption (e.g., TLS/SSL) for data in transit
  • Secure storage and access controls for data at rest
  • Firewalls and intrusion detection/prevention systems
  • Regular security assessments and monitoring

What Happens If You Do Not Provide Required Personal Data?

In some cases, we are legally required to collect certain personal data, or we need it to enter into or perform a contract with you.

If you do not provide the necessary data when requested:

  • We may be unable to deliver the Service you have requested
  • We may not be able to fulfill our contractual or legal obligations
  • As a result, we may need to suspend or cancel your access to the relevant Services

Your Privacy Rights

Depending on your jurisdiction and applicable data protection laws (such as the GDPR or UK DPA), you may have the following rights regarding your personal data:

  • Access – Request information about the personal data we hold about you and obtain a copy of it.
  • Rectification – Ask us to correct or update any inaccurate or incomplete personal data.
  • Erasure (Right to be Forgotten) – Request the deletion of your personal data, subject to certain exceptions.
  • Restriction of Processing – Request that we limit how we use your data in certain circumstances.
  • Objection – Object to our processing of your data based on legitimate interests, including direct marketing.
  • Data Portability – Receive your personal data in a structured, commonly used, machine-readable format.
  • Not to Be Subject to Automated Decision-Making – You have the right not to be subject to decisions based solely on automated processing.

Children's Privacy

Our Services are not intended for individuals under the age of 13. We do not knowingly collect or process personal data from children under 13 years old.

If you believe that a child under 13 has provided us with personal data, please contact us at support@leadde.ai so we can take appropriate action.

Changes to This Notice

We may update this Privacy Notice from time to time to reflect changes in our practices, technologies, or legal requirements.

When we make material changes, we will notify you via the email address associated with your account, or post a prominent notice on our website.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Notice, our data practices, or your rights, please contact us:

📧 Email: support@leadde.ai