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Leadde Ethics Policy

At Leadde, we are committed to building artificial intelligence technologies that are safe, transparent, and aligned with human values. This Ethics Policy outlines the principles that guide the development and use of our AI systems, as well as the responsibilities shared between Leadde and our users.

Our goal is to ensure that AI empowers individuals and organizations—never harms them.

1. Our Ethical Commitment

Leadde’s mission is to help people create professional, engaging video content through responsible AI.

We believe AI should:

  • Enhance creativity, not exploit it
  • Support human decision-making, not replace accountability
  • Protect individuals and communities from harm
  • Operate with transparency, fairness, and integrity

This policy explains how we uphold these values.

2. Responsible AI Principles

2.1 Safety & Reliability

We design and test our AI systems to:

  • Minimize risks and harmful outputs
  • Prevent misuse or malicious manipulation
  • Ensure consistent performance in real-world scenarios

We continuously monitor system behavior and improve safety measures.

2.2 Transparency

We provide clear information about:

  • What our AI systems can and cannot do
  • How video avatars, scripts, and outputs are generated
  • How user data is used and protected

Users deserve clarity when interacting with AI-driven features.

2.3 Fairness & Non-Discrimination

Leadde is committed to reducing bias and avoiding:

  • Discriminatory outputs
  • Harmful stereotypes
  • Biased training data influence

We periodically evaluate models to ensure fairness across languages, ethnicities, identities, and content types.

2.4 Privacy Protection

Leadde strictly protects user privacy:

  • We do not train AI models on user-uploaded videos, scripts, images, or audio without explicit permission.
  • Users may request data deletion at any time.
  • All data is stored securely under strict access controls.

More details can be found in our Privacy Policy.

2.5 Human Oversight

Users maintain full control over:

  • The content they generate
  • Editing, publishing, or removing output
  • Deciding how AI-generated material is used

AI assists—humans decide.

3. Appropriate Use of Leadde AI

Leadde AI can be used for:

  • Training and educational content
  • Marketing videos
  • Sales enablement
  • Corporate communication
  • Creative storytelling
  • Professional presentations

Leadde AI must not be used for:

  • Deceptive content or misinformation
  • Deepfakes intended to impersonate real individuals
  • Political persuasion or manipulation
  • Harassment, threats, or harmful content
  • Bypassing legal, regulatory, or safety controls
  • Violating intellectual property rights

We reserve the right to suspend accounts that violate these rules.

4. Avatar & Video Ethics

To ensure responsible use:

  • Avatars may not be used to impersonate real individuals without authorization
  • Users must own or have the rights to any likeness or voice they upload
  • AI avatars cannot deliver harmful, explicit, or disallowed content
  • Expressive features must not be used for harassment, defamation, or manipulation

Leadde may intervene to prevent unethical or unsafe use of avatars.

5. Content Safety Guidelines

To protect communities and uphold platform integrity:

  • Content involving minors requires special caution and must comply with applicable laws
  • Users must avoid generating hateful, violent, or exploitative material
  • Sensitive topics may be restricted or flagged
  • Medical, legal, or financial claims should include disclaimers or undergo human review

We use automated and manual review systems to maintain safety and quality.

6. Data Ethics & User Rights

Leadde practices ethical data management:

  • We minimize the data we collect
  • We only store what is necessary for product functionality
  • We never sell user data
  • We allow users to delete or export their data

Users have the right to:

  • Withdraw consent
  • Request access to their data
  • Request deletion of their data

7. Accountability & Continuous Improvement

Ethics is an ongoing commitment. Leadde will:

  • Regularly audit AI systems
  • Update this policy as technologies evolve
  • Incorporate feedback from users, researchers, and external experts
  • Maintain internal training and controls to ensure ethical practices
  • Respond swiftly to misuse reports or safety concerns

We aim to exceed industry standards and foster trust through transparency.

8. Reporting Misuse or Concerns

If you encounter unethical, unsafe, or concerning behavior related to Leadde’s AI systems, please contact us: support@leadde.ai

We appreciate every report and review each one carefully.

9. Updates to This Policy

Leadde may update this Ethics Policy as our technology and practices evolve.

The latest version will always be available on our website.