Corporate Video Guide (2026): Best Corporate Culture Video Examples & How to Create One
Corporate video has become one of the most important communication tools for modern organizations. When designed well, it helps companies explain who they are, how they work, and what they value—across hiring, onboarding, and internal communication.
Among all types of corporate video, corporate culture videos are often the most impactful. They translate abstract values into real stories employees and candidates can connect with. The most effective culture videos focus on clarity and authenticity—not entertainment or sales.
Today, many teams use AI-powered video tools such as Leadde to turn existing materials—documents, slides, or training content—into structured corporate videos quickly, complete with clear narration, visuals, and a consistent presenter.
In this guide, you’ll learn:
- what a corporate video is and how it’s used today,
- see some of the best corporate culture video examples, and
- learn how to create an effective corporate culture video for your own organization.
What Is a Corporate Video?
A corporate video is a professional video created by a company to communicate its identity, values, or information to internal or external audiences. Unlike marketing ads, corporate videos are designed to inform, align, and build trust rather than sell a specific product.
Companies use corporate videos for a range of purposes, including:
- Brand awareness, to explain who the company is and what it stands for
- Recruitment, to attract talent and set expectations early
- Internal communication, such as onboarding, training, or company updates
- Customer trust, by humanizing the brand and showing how the organization operates
Among all types of corporate videos, corporate culture videos are one of the most powerful. They go beyond explaining what a company does and show _how people work, collaborate, and grow inside the organization_—helping audiences decide not just whether they like the brand, but whether they belong there.
What Is a Corporate Culture Video?
A corporate culture video is a type of corporate video that showcases a company’s values, work environment, and people rather than its products or services. Its purpose is to communicate _how it feels to work at the company_—from day-to-day collaboration to long-term growth and shared principles.
Unlike promotional or product-focused corporate videos, culture videos are closely tied to employer branding and hiring. They help candidates understand whether the company’s values, expectations, and working style align with their own before applying. For existing employees, corporate culture videos also play a role in reinforcing internal culture, onboarding new hires, and creating a sense of belonging across teams.
What sets corporate culture videos apart from other corporate video types is intent. They are not designed to sell features or drive conversions. Instead, they focus on authenticity, real experiences, and human stories—using employees, leaders, and real workplace moments to express culture in a way written statements cannot.
Why Corporate Culture Videos Matter for Modern Companies
Corporate culture videos matter because they communicate meaning beyond job descriptions, mission statements, or polished brand messaging. When done well, they clarify expectations, reduce hiring mismatches, and build trust—both internally and externally.
They attract candidates who fit the culture. By showing how people work and collaborate, culture videos help candidates assess alignment before applying, saving time for both hiring teams and applicants.
They build trust with customers and partners. Real employees and real environments humanize the organization, making the company feel more transparent and credible beyond products or pricing.
They align teams and humanize the brand. Culture videos reinforce shared values for employees while turning abstract brand claims into relatable human stories.
They scale culture across distributed teams. For remote and global organizations, culture videos provide a consistent way to share values, expectations, and rituals across locations and time zones.
Best Corporate Culture Video Examples
Corporate culture videos work best when they show real people, real values, and real working environments. The strongest examples don’t rely on high production or clever storytelling—they succeed because they communicate culture clearly and authentically.
Below are some of the best corporate culture video examples from well-known companies. Each video highlights a different approach to expressing culture, from employee-led stories to leadership-driven messaging, offering practical inspiration for companies of all sizes.
Netflix – Freedom and Responsibility
What the video shows Netflix’s company culture video highlights its emphasis on freedom, responsibility, and high performance. In the video, employees from different countries, teams, and roles share their experiences working at Netflix, offering a realistic view of how expectations and autonomy shape daily work.
How the culture is communicated The culture is communicated through direct employee perspectives rather than scripted messaging. Employees speak candidly in natural settings, explaining how trust, accountability, and independence influence how they collaborate and make decisions.
Why this is a strong corporate culture video This video stands out because it feels authentic and unscripted. By featuring diverse voices and real experiences, Netflix clearly communicates what it expects from employees—making it easier for candidates to assess whether they thrive in a high-performance, self-directed environment.
Grab – Welcoming and People-First Culture
What the video shows Grab’s corporate culture video offers a behind-the-scenes look at the employee experience, framed through the perspective of a new hire’s first day. Viewers see the office environment, team interactions, and onboarding rituals that shape everyday work life at Grab.
How the culture is communicated Instead of explaining values abstractly, the video lets culture emerge through moments—friendly interactions, shared workspaces, and onboarding traditions like buddy systems. Background music, informal conversations, and workplace visuals create a warm, approachable tone.
Why this is a strong corporate culture video This video is effective because it mirrors the real employee journey. By showing what newcomers actually experience, Grab reduces uncertainty for candidates and reinforces its image as an inclusive, collaborative, and people-first organization.
Southwest Airlines – Inclusion and Employee Connection
What the video shows Southwest Airlines’ company culture video puts employees front and center, highlighting diversity, inclusion, and human connection. Team members of different ages, backgrounds, and roles share what working at Southwest means to them.
How the culture is communicated The culture is communicated through personal stories and accessible presentation. Captions make the video inclusive, while employee voices emphasize respect, teamwork, and belonging as core elements of everyday work.
Why this is a strong corporate culture video This video succeeds because inclusion is shown, not declared. By letting employees speak for themselves and ensuring accessibility, Southwest demonstrates that diversity and inclusion are practiced values—not just slogans—which helps candidates understand the company’s people-first approach.
Atlassian – Teamwork and Open Collaboration
What the video shows Atlassian’s corporate culture video centers on teamwork, openness, and shared problem-solving. It highlights how collaboration across teams is embedded into daily workflows rather than treated as a separate initiative.
How the culture is communicated The video uses employee perspectives to illustrate how tools, processes, and values support collaboration. The emphasis is on how people work together, not just what they produce.
Why this is a strong corporate culture video This video stands out because it connects culture directly to execution. By showing how collaboration is enabled structurally—not just encouraged philosophically—Atlassian presents culture as something practical and repeatable.
Spotify – Autonomy and Creative Ownership
What the video shows Spotify’s culture video focuses on autonomy, creativity, and team ownership. It highlights how small, independent teams operate with high levels of responsibility and creative freedom.
How the culture is communicated Through employee stories, the video explains how autonomy affects day-to-day decision-making. Instead of describing culture top-down, it lets employees explain how they experience it personally.
Why this is a strong corporate culture video The video works because it clearly communicates expectations. Candidates can quickly tell whether they are comfortable working in an environment that prioritizes ownership and self-direction over rigid structures.
What Makes a Great Corporate Culture Video?
A great corporate culture video isn’t defined by high production quality or creative storytelling. It works because it communicates culture clearly, honestly, and consistently—helping viewers understand what it’s actually like to work at the company.
**Authentic employee voices：**Strong culture videos feature real employees speaking in their own words. Unscripted or lightly guided conversations feel more credible than polished narration and help viewers trust what they see.
**Clear values, not slogans：**Instead of repeating abstract statements, effective corporate culture videos show how values influence behavior and decision-making. Viewers should be able to see how values are practiced, not just stated.
**A tone consistent with the brand：**The tone of the video should match how the company communicates elsewhere—whether that’s straightforward, thoughtful, or informal. Consistency helps reinforce credibility and avoid mixed signals.
**Short, focused storytelling：**The best culture videos stay focused on one or two core ideas. Clear structure and concise storytelling make the message easier to absorb and remember.
**Honesty over polish：**Authenticity matters more than perfection. Simple visuals, natural delivery, and real environments often communicate culture more effectively than highly produced videos.
How to Create a Corporate Culture Video (Step-by-Step)
Creating a corporate culture video doesn’t require a large production team or a complex setup. In practice, the most effective teams follow a lightweight, repeatable workflow that keeps the focus on people and culture—while making updates easy as the company evolves.
Below is one practical approach many teams use today, often supported by AI video tools such as Leadde, to streamline production without sacrificing authenticity.
Step 1. Define your goal and audience
Before recording anything, clarify the purpose of the video and who it’s meant for. Some corporate culture videos are designed to support hiring, while others focus on onboarding or internal alignment.
Ask two questions:
- Who should this video speak to?
- What should they understand about our culture after watching?
Clear answers help define scope and prevent the video from trying to represent everything at once.
Step 2. Choose the right culture video format
Next, decide how culture should be expressed. Employee testimonials, slice-of-life footage, or leadership messages each highlight culture differently.
This decision influences the entire production flow—from who appears on camera to how scenes are structured. Teams using AI video workflows often choose formats that are easy to modularize, making future updates or localization simpler.
Step 3. Involve employees, not actors
Corporate culture videos are most credible when real employees are involved. Instead of scripted performances, employees should speak in their own words about how they work, collaborate, and make decisions.
In many modern workflows, employees don’t need to be filmed repeatedly. AI-assisted tools can help standardize delivery—such as using a consistent presenter style—while keeping the content itself grounded in real experiences.
Step 4. Keep scripts minimal and structure modularly
Rather than writing full scripts, use short prompts or themes to guide each section. Clear structure matters more than polished dialogue.
In tools like Leadde, teams often build videos using modular outlines:
- a presenter introduces the context,
- supporting visuals or clips carry the explanation,
- sections can be reordered or replaced without redoing the entire video.
This approach keeps culture videos easier to update, reuse, and scale.
Step 5. Edit for clarity, not perfection
When editing, prioritize clarity and pacing over visual polish. Remove repetition, keep scenes focused, and ensure audio is easy to follow.
Simple, consistent delivery—neutral tone, steady pacing, and clean visuals—often communicates culture more effectively than highly produced edits. The goal is understanding, not performance.
Step 6. Publish and reuse across hiring and branding channels
Once finished, deploy the video across career pages, job listings, onboarding materials, and employer branding campaigns.
Because culture videos are often reused over time, teams increasingly rely on AI-based workflows to adapt the same core video for different audiences, languages, or hiring needs without starting from scratch.
Conclusion
Corporate videos are now an essential way for companies to communicate who they are. Among them, corporate culture videos are the most human and long-lasting, because they focus on people, values, and real ways of working.
The most effective culture videos are honest, simple, and designed to scale. With a clear structure and purpose, any company—regardless of size—can create a corporate culture video that communicates culture clearly and consistently over time.
