Explainer Video Script Examples: How to Write Scripts That Convert

Explainer video scripts are essential for turning complex concepts, products, or services into compelling visual stories. Whether launching a product, explaining a service, or educating an audience, an effective script communicates key information clearly and encourages viewers to take action. In this article, we showcase top explainer video script examples, share practical templates, and explain how to write scripts that convert.

What is an Explainer Video Script?

An explainer video script is a structured narrative that guides the voiceover and visuals of a video. It breaks down a topic, product, or service into concise sections: introduction, problem identification, solution, how it works, and a call-to-action (CTA). The script ensures the audience understands the key points while staying engaged through dynamic visuals, animations, or graphics. For example:

Product launch scripts highlight features, benefits, and unique selling points.
Service explanation scripts show how a service solves a problem or adds value.
Educational scripts break complex topics into digestible, easy-to-understand segments.

A professional explainer script ensures consistency between visuals and voiceover, resulting in a seamless and effective video experience.

Explainer Video Script Examples

Here are detailed script examples for different business scenarios:

Product Launch Video Script

Project Type: Consumer product launch Target Audience: Adults 20+, including students, stay-at-home parents, and professionals Voice Style: Friendly, conversational, confident tone Video Length: 2:00

Sample Script: “Hi there! Tired of wasting time on products that don’t deliver? Lean closer, because we have a solution.” “Our latest product transforms your daily routine with advanced technology, making tasks easier, faster, and more efficient.” “From busy professionals to students and parents, this product improves life in every way.” “Why wait? Order today and experience a simpler, smarter way to get things done!”

Key Takeaways: Focus on benefits, keep language relatable, and maintain a clear CTA.

Service Explanation Video Script

Project Type: Business services explanation Target Audience: Business owners, executives, administration professionals Voice Style: Casual, relatable, engaging Video Length: 1:30

Sample Script: “Welcome! If you’re looking for a reliable solution to manage your business needs, you’ve come to the right place.” “Our services include accounting, bookkeeping, marketing, and advertising, all tailored to help your business thrive.” “Our professional team delivers high-quality service at competitive prices.” “Contact us today to elevate your business to the next level.”

Key Takeaways: Highlight credibility, emphasize service benefits, and close with a clear action step.

Educational Explainer Video Script

Project Type: Biology lecture or educational video Target Audience: College students 18+ Voice Style: Informative, approachable, engaging Video Length: 1:00

Sample Script: “Welcome to today’s lesson on human biology. Let’s explore the amazing systems that keep us alive.” “Did you know an adult’s blood vessels could circle the Earth four times? Or that the heart beats over 3 billion times in a lifetime?” “This video will break down cardiovascular, nervous, and digestive systems in a way that’s easy to understand.” “Sit back, relax, and enjoy the journey through the human body.”

Key Takeaways: Use fascinating facts to hook the audience, explain concepts clearly, and maintain a professional yet approachable tone.

Explainer Video Script Structure

A professional script typically follows this structure:

Greeting: Friendly and brief, establishes rapport.
Introduction: Identify the topic and audience pain points.
Problem: Show understanding of the audience’s challenges.
Solution: Explain how your product/service solves the problem.
How It Works: Use visuals or animations to demonstrate the process.
Call-to-Action: Encourage viewers to take the next step (purchase, sign up, demo).

Additional details for voiceover professionals can include voice gender, tone, age, pace, and style examples to ensure consistency.

How to Write an Explainer Video Script

Writing a compelling explainer script can be done in six steps:

Know Your Audience: Identify demographics, interests, and pain points. Tailor your script’s tone, style, and examples accordingly.
Start with a Hook: Grab attention with a surprising fact, question, or emotional story.
Identify the Problem: Demonstrate empathy and awareness of the audience’s challenges.
Offer a Solution: Highlight your product or service, explaining how it stands out from competitors.
Explain How It Works: Use clear, concise explanations with visual aids or animation cues.
Call-to-Action (CTA): Encourage immediate action, such as visiting a website, signing up for a trial, or contacting your company.

Recommended AI Tools for Script Creation

Leadde: Leadde offers a powerful AI-driven platform to create explainer video scripts efficiently. Users can input key ideas, and the AI generates a professional script complete with pacing, tone suggestions, and CTA recommendations. It’s ideal for product launches, service explanations, and educational content.

Additional Tools:

Pictory: Converts written scripts into animated videos quickly.
Synthesia: Generates AI voiceovers and avatars to match your script.
Veed.io: Helps integrate subtitles, graphics, and animations seamlessly.

Final Thoughts

Crafting an effective explainer video script requires understanding your audience, creating a concise and compelling narrative, and integrating visuals that enhance comprehension. Whether your goal is to launch a product, explain a service, or educate viewers, following structured examples and leveraging AI tools like Leadde ensures your script delivers maximum impact. Remember, the voiceover plays a crucial role—choosing the right tone can make your message memorable and engaging.