How Long Someone Lies on the Floor Before Anyone Knows
A fall in a care setting is discovered rather than detected. A resident goes down between two checks, and the time on the floor is decided by the rota rather than by the event. Long lies are what turn a fall into a hospital admission, and the clock starts the moment nobody is watching.
That sentence is the entire promo, and it is also the reason this category has to be marketed carefully. The audience is a care manager who has been in this situation, and a video that treats it as a market opportunity rather than as the worst part of their job will be closed immediately. What stays out of the published version is anything resembling a clinical claim: detection rates, fall prevention, and any suggestion that monitoring reduces injury are assertions a regulator and a family solicitor will both test.
The alert story is told in six scenes: one on the gap between checks, one on the alert reaching a carer's device, one on the response arriving in minutes rather than at the next round, one on what the family is told, one on the pattern a manager sees over months, and one on the next step.
.PNG)
.PNG)
.PNG)
