Why Half of Online Fashion Comes Back
Clothing is returned because it did not fit, and it did not fit because the size chart described a garment rather than a body. Shoppers order two sizes intending to send one back, which turns a sale into a logistics cost and a customer into someone who no longer trusts the size guide.
The deliberate double order is the detail that makes this promo land, because every e-commerce manager has seen it in their own basket data and most size-tool marketing never mentions it. The material to leave in the source document is your own accuracy claims: recommendation hit rates and return reduction figures are the numbers a retail buyer will test hardest, and they belong in a pilot report with a named customer attached.
The template compresses it into five scenes: one on the two-size order leaving the warehouse, one on the recommendation appearing at the point of choice, one on the single item shipped instead, one on what the returns bay looks like after a season, and one on the next step.
