Why Product Teams Argue About Which Number Is Right
Product teams argue about which number is right because each tool counts differently. The analytics platform counts a session, the billing system counts an account, and the warehouse counts whatever the last query defined. Three answers to one question is not a measurement problem; it is a definition problem.
That distinction decides whether a new analytics tool helps or adds a fourth number. A team that adopts one without agreeing definitions gets faster disagreement, which is why the promo has to be about the definition layer rather than about dashboards. Kept out of the video entirely is your own product metrics: activation rates, retention curves, and revenue figures are competitive information and should not appear even as illustrative examples.
The argument runs across six scenes: one on the meeting with three numbers in it, one on why each tool is correct by its own definition, two on defining an event once and having every view derive from it, one on what a team can then argue about instead, and one on instrumenting a single flow to try it.
