Why Campaigns Stop at the Handover
Campaigns stop at the handover. Marketing builds a sequence, sales gets a lead in a list, and the two systems agree on nothing except the email address. The prospect who replied to the third message is contacted as if the first three never happened.
For a marketing leader the visible symptom is attribution arguments, and the actual cost is a prospect being treated as a stranger by the next person who contacts them. That is a specific, embarrassing failure and a far better opening than any claim about campaign efficiency. Excluded on purpose is deliverability and open-rate figures: they vary by list, sender reputation, and inbox provider, and quoting them invites a comparison against a very different audience.
The handover is followed across six scenes: one on the prospect being contacted twice, one on where the two systems stop agreeing, two on one record carrying the history across, one on what the sales conversation looks like afterwards, and one on running a single campaign to try it.
