Why a Bin Gets Emptied When It Is Half Full
Waste collection runs on a timetable rather than on how full anything is. A bin on a quiet corridor is emptied on the same round as the one by the canteen, so half the lifts move air and the full one overflows before its turn comes round again.
The image of an overflowing bin next to an empty one is doing all the work here, and it is immediately legible to anyone who has walked a building at four in the afternoon. The one thing to withhold is your own diversion and cost figures: collection savings and recycling rates depend entirely on the site and should be presented as a named customer's result rather than as a general claim.
Six scenes carry the pitch: one on the two bins, one on fill levels being reported rather than guessed, one on the round being planned against them, one on the contamination flag that changes what gets recycled, one on the report the sustainability lead can actually use, and one on the next step.

